This time, though, the competition from other devices is tougher.

The handheld 3DS, which goes on sale in the U.S. on Sunday for $250, lets users play 3-D games without wearing special glasses. It also takes wholesale accessories 3-D photos. This summer, the 3DS will play 3-D movies streamed from Netflix on its 3.5-inch screen. starzmart
Reggie Fils-Aime, the president of Nintendo's U.S. arm, calls it "the first mass-market 3-D device."